Agency: DLG, Geneva
Client: Balvenie
Brief: Global 360 Brand Campaign
Work: Conception & Art Direction
Year: 2025
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Client: Balvenie
Brief: Global 360 Brand Campaign
Work: Conception & Art Direction
Year: 2025
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"Fragments of light"
Refractions — Passage of time — Liquid richness
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Refractions — Passage of time — Liquid richness
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Refraction and shadow introduce a sense of duality to the minimalist set design, using light to create depth
and character.
Strong sunlight emphasises a connection to human warmth, illuminating the liquid itself to reveal richness.
The smooth shadows evoke the passage of time, suggesting the movement of the sun across the sky.
This approach is contemporary, timeless and boldly bright, bringing new codes to the category.
and character.
Strong sunlight emphasises a connection to human warmth, illuminating the liquid itself to reveal richness.
The smooth shadows evoke the passage of time, suggesting the movement of the sun across the sky.
This approach is contemporary, timeless and boldly bright, bringing new codes to the category.
