Agency: WNP, Paris
Client: Meetic
Brief: Europe 360 Campaign
Work: Conception, Art Direction & Shoot Direction
Year: 2022 - 2023
Award: Effie - Pure Player Argent
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Client: Meetic
Brief: Europe 360 Campaign
Work: Conception, Art Direction & Shoot Direction
Year: 2022 - 2023
Award: Effie - Pure Player Argent
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"Basculez dans une vraie histoire d'amour avec Meetic"
Real Love — "La Bascule" — Genuine
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Real Love — "La Bascule" — Genuine
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Meetic's "Serious Dating, Crazy Love #2" campaign captures the pivotal moment when two singles transition from initial connection to a genuine love story. Through six narratives, the campaign highlights features like audio profiles, video calls, Lives, and events that foster spontaneity and authenticity in online dating. Visually,
a 360° camera rotation symbolizes this transformative "tipping point," emphasizing Meetic's role in facilitating meaningful relationships.
a 360° camera rotation symbolizes this transformative "tipping point," emphasizing Meetic's role in facilitating meaningful relationships.
In total, the campaign produced over 500 assets across multiple platforms, ensuring a cohesive and engaging brand experience.
At its core, a bold manifesto film of over a minute, screened in cinemas across France, flips the script on traditional love stories, proving that real romance is anything but predictable — unless it starts on Meetic!
MANIFESTO
