Agency: DLG, Geneva
Client: Watches & Wonders
Brief: Chinese New Year Campaign (Social Media)
Work: Conception & Art Direction
Year: 2025
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"Imagination"Client: Watches & Wonders
Brief: Chinese New Year Campaign (Social Media)
Work: Conception & Art Direction
Year: 2025
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Modern Shapes — Abstract — Chinese Culture
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Inspired by the illusion of a serpent & Chinese calligraphy, the design features abstract, flowing materials that coil gracefully, creating a sense of movement and mystery. The texture and colors mimic the natural elegance
of a serpent without making it explicitly recognizable. Enhanced by subtle lighting and shadow play, this concept merges organic forms with a luxurious, modern aesthetic, ideal for showcasing watches in a strikingly innovative way.
of a serpent without making it explicitly recognizable. Enhanced by subtle lighting and shadow play, this concept merges organic forms with a luxurious, modern aesthetic, ideal for showcasing watches in a strikingly innovative way.
