Agency: WNP, Paris
Client: Weight Watchers
Brief: Global 360 Campaign
Work: Conception, Art Direction & Shoot Direction
Year: 2020 - 2023
__
Client: Weight Watchers
Brief: Global 360 Campaign
Work: Conception, Art Direction & Shoot Direction
Year: 2020 - 2023
__
"Encore + pour des kilos en -"
2020-2021
__
2020-2021
__
Starring Vitaa & Hélène Ségara (french singers)
The creative mechanics of the TV films (2x30 sec and 2x15 sec) consist in highlighting the “+” features of this even more comprehensive and personalized program, which takes into account all the success factors to help each individual achieve their weight loss goals. And, thanks to the WW app, it offers a number of highly innovative services (such as “What's in my fridge?”, which lets you create healthy, gourmet recipes using what you've got in your fridge).
__
"Dites OUI à la vie que vous aimez. Perdez les kilos que vous voulez !"
2021-2022
__
2021-2022
__
Starring Chris Marques (TV Host "Dance with the stars") & Valérie Damidot (TV Host)
The TV films (2x30 sec and 2x15 sec) show the daily lives of real WW members (including Valérie Damidot and Chris Marques, French WW ambassadors who have also been following the new program since this summer), who punctuate their days by saying “Oui à la liberté!”, “Oui au plaisir!”, in short: “Oui à la vie!”.
We're all unique, our tastes and our lives are different, so WW has launched PersoPoints, our 100% personalized weight loss and wellness program.
__
"Weight Watchers est là, pour vous !"
2022-2023
__
2022-2023
__
The “Manifesto” film is written in a resolutely contemporary, rhythmic and musical style. The superimposed images give a subtle yet assertive feel to the key principles of the WeightWatchers approach. The design capitalizes on the brand's new graphic and stylistic codes, which WeightWatchers has just launched internationally.